whotel
whotel

W Hotels

W Hotels is Starwood’s luxury boutique hotel brand, generally marketed towards a younger crowd. It was launched in 1998 with the W New York, a conversion of the old Doral Inn hotel at 541 Lexington Avenue in Manhattan. The first few W hotels were mainly conversions of existing hotels already within the Starwood group. The brand has since expanded with over fifty hotels and resorts around the world.